Google Zeitgeist 2012

Shortly before Christmas Google released its annual Zeitgeist. Zeitgeist roughly means the ideas and beliefs shared at a point in history, so the Google Zeitgeist is the most popular Google searches made over the year.

The Zeitgeist show huge trends in society, some of which are really interesting. The most popular search in the world was for Whitney Houston who died in February of 2012. It’s interesting to see something that happened so early on in the year could dominate other huge major events

Officially the most viewed video on the internet ever and recognised by Guinness World Records as the most liked video on YouTube

Officially the most viewed video on the internet ever and recognised by Guinness World Records as the most liked video on YouTube

such as the Olympics. The most popular image searches were all for pop stars apart from the iPhone 5 coming in at the 3rd most popular search and surprisingly Minecraft ranking at number 8. Minecraft has been around for a number of years now but its only placed on the Zeitgeist in 2012, this is possibly due to it being released on the Xbox 360 in 2012. The most searched video was clearly Gangnam Style, which was the first ever YouTube video to hit a billion views. Psy, the artist behind the song, and Gangnam Style literally came out of nowhere and exploded over night. I think its popularity may be due to the fact that its a South Korean song and it may have not been so readily available to purchase on popular music stores like iTunes, or it could be just a really catchy song.

The Zeitgeist show social trend and changes in society but what I think it also does extremely well, is show the power of Google and how it brings people and ideas together. Google aids the sharing of news help promote new content faster then anything before. Would Gangnam Style have been just as big 10 years ago? ComScore, a internet technology company that measures what people do on the internet, claim that as of April 2012 Google had a 66.5% share in the search market. The rest being made up by Microsoft, Yahoo, Ask and AOL. You can see this statistics here. Google also has around 4 billion searches a day, bringing new information to people and organisations more then any other form of media.

You can see the Zeitgeist for yourself by following this link Also watch the “Year in Review” video I’ve put at the bottom of this post. It was also made by Google and highlights some of the major events of the past year.


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